I build the flows, write the campaigns and fix the deliverability so email stops being the channel you send when you remember and starts pulling its weight in revenue.
Numbers straight out of Klaviyo. Dashboard screenshots available privately on request.
A golf apparel brand with a decent list and no real program behind it. Campaigns went out ad hoc, there were no automated flows, no segmentation, and deliverability sitting at Fair.
Fixed deliverability first, because great copy in the spam folder makes zero dollars. Segmented the list by engagement, purchase behaviour and browse history. Built the core flows from scratch: welcome series, abandoned browse, abandoned cart and post-purchase. Ran the monthly campaign calendar, wrote every email and tested subject lines. Tracked email-attributed revenue as the number that matters, with opens as a health check only.
Klaviyo business performance summary, 9 Feb to 11 Mar 2026. Email drove 21.14% of total store revenue, up 48% on the previous period.
Deliverability at 74 (Fair), up 24 points in 30 days, with a 51.1% open rate.
Latest reading: 92 (Excellent).
No 40-page strategy deck. You get emails in your account that make money.
I look at your flows, recent campaigns, list health and deliverability, then show you where the money is leaking.
Flows first, since they earn while you sleep. Then a campaign calendar built around your drops, seasons and sales.
I write every email in your brand voice, test what matters and report on revenue, which is the number your accountant cares about.
Start small, see the result, then decide.
I also run paid social, so the people your ads bring in land somewhere worth staying.
383 enquiries at $6.28 each on $2,406 total spend, with a 4.07% click-through rate on a $30/day budget.
Investment property brand stuck in a market full of hot suburb hype. I wrote ads around their anti-hype angle, built a matching HubSpot landing page with a qualification form, and set up a short nurture so weaker leads filtered themselves out before the broker's diary.
$7.12 cost per lead, with the client confirming better lead quality within two weeks of launch.
Bring your Klaviyo login or just a rough idea of your numbers. Either works.
Book a 20-minute call