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Direct access, zero middlemen
No account managers. No handoffs. You work directly with Nick, a solo creative strategist who combines data analysis with creative direction to deliver campaigns that perform, not just look good.
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Research-backed creative strategy
Every campaign starts with deep audience and competitor research to uncover gaps your competitors miss. This data-driven foundation ensures your creative strategy is built on real insights, not guesswork.
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Platform-specific creative that converts
From Meta to TikTok to YouTube, your creative is tailored to each platform's unique audience behavior. Strategic testing frameworks identify winning angles fast, so you scale what works.
Client Success Story
Bella Vita Boating
Bella Vita Boating used Meta (Facebook and Instagram) ads to turn casual scrolling into a steady stream of high‑value enquiries for its boating experiences. Across three campaigns, results consistently beat common Facebook advertising benchmarks for similar service industries.
The Client
Bella Vita Boating is a premium boating and charter provider offering high‑end on‑water experiences for couples, families and private groups. The business wanted a reliable way to generate qualified enquiries, beyond word‑of‑mouth and seasonal demand.
The Objective
Build a predictable pipeline of leads for charters and packages
Keep daily ad spend controlled and transparent
Attract higher‑intent prospects rather than low‑quality clicks
The Strategy
The campaigns focused on three core elements:
- Targeted audiences through geo-targeting and interest alignment, reaching those likely to book premium boating experiences.
- High-impact creative using lifestyle imagery and copy emphasizing the feeling of being on the water rather than the vessel.
- Instant Forms on-platform, enabling fast, mobile-friendly inquiries and reducing drop-off vs. website visits.
The campaigns focused on three core elements:
- Targeted audiences through geo-targeting and interest alignment, reaching those likely to book premium boating experiences.
- High-impact creative using lifestyle imagery and copy emphasizing the feeling of being on the water rather than the vessel.
- Instant Forms on-platform, enabling fast, mobile-friendly inquiries and reducing drop-off vs. website visits.
Performance highlights:
Impressions: 174,553; total clicks: 7,108; CTR: 4.07% (about double the typical 1.5–2.0% on Facebook).
Cost per click: $0.34 (less than half the usual $0.75–$1.50 for services).
Impressions: 174,553; total clicks: 7,108; CTR: 4.07% (about double the typical 1.5–2.0% on Facebook).
Cost per click: $0.34 (less than half the usual $0.75–$1.50 for services).
Link clicks to Instant Form:
2,504; link CTR: 1.43% (at the high end of 1.0–1.5% typical).
Cost per link click: $0.96 (favourable vs. typical $1.30–$1.70).
Total leads: 383; cost per lead: $6.28 (around one-third of the usual $20–$25 for lead gen in similar categories).
Total ad spend: approx. $2,406; budget: $30/day.
2,504; link CTR: 1.43% (at the high end of 1.0–1.5% typical).
Cost per link click: $0.96 (favourable vs. typical $1.30–$1.70).
Total leads: 383; cost per lead: $6.28 (around one-third of the usual $20–$25 for lead gen in similar categories).
Total ad spend: approx. $2,406; budget: $30/day.
For high-ticket boating charters, acquiring qualified leads at about $6 each offers strong ROI.